Guerrilla Marketing

Today we saw some examples of guerrilla marketing, which has the following characteristics:

--uses unexpected methods, often relies on the element of surprise or shock value
--"outside the box" techniques
--there is often an interactive role for the audience to play, not just as a passive viewer
--doesn't rely on traditional, expensive media like buying television time or space on billboards
--often tries to attract attention on social media--tries to get shared and "go viral"
--integrated into the physical environment around us (park benches, elevators,